Snapchat Debuts New AR and Gen AI Ad Products at NewFronts
Snapchat touts 800 million monthly active users globally.
Snapchat touts 800 million monthly active users globally.
Criteo’s Sherry Smith on how sponsored search and product ads fit into an omnichannel marketing approach.
TikTok, whose future in the U.S. is in flux, wants marketers to measure it alongside TV.
The Atlantic has signed up more than 75 schools in its first year of offering group subscriptions.
Condé Nast unveiled new partnerships with Formula 1 and NBCUniversal.
T-Mobile Advertising Solutions debuted its 20,000-screen retail media network.
Publisher City Cast is on pace to generate $3 million in 2024.
Network revenue, which encompasses Google's ad-tech business, continues to decline.
Le Monde aims to reach 1 million total subscribers by 2025 and is focusing on Olympic-sized opportunities.
Artificial intelligence continues to drive Meta's yearlong recovery, as revenue from its Advantage+ Shopping Campaigns more than doubled since last year.
Two charts show the tech giant's growth after Zuckerberg's 'Year of Efficiency.'
The startup is now valued at more than $1 billion.
Ad buyers recommend platform diversification shifts, especially to Instagram Reels, YouTube Shorts and Reddit, but they anticipate a sale of TikTok, which could still lead to a temporary ban.
Shifting brand attitudes have led to emphases on data, performance and events.
The BBC's first brand campaign outside the U.K. positions itself as a more trusted news source in the American market.
The commerce giant is 'shopping like a billionaire,' but the aggressive takeover of ad inventory could have repercussions.